Worst advertising slogan ever?

Writing snappy advertising copy is not easy. I've done some copywriting in my day and was spectacularly mediocre at it. But honest to God--Charmin toilet paper (I refuse to say "bath tissue") seems to have hit a spectacular low point with their new campaign featuring a family of blue bears that just love how soft it is.  "Everybody's got to go," one of the bears says, and then the announcer comes in. "Enjoy the go."
Seriously? "Enjoy the go?"
I know I'm the girl who was talking about being inspired to write a story by the contents of my cat's litter box, but eeeeeuuuuuuw.  check out Charmin's home page for coupons.