I have been thinking about marketing a lot lately. what constitutes a "brand" and what makes that brand worthwhile.
So when this whole "free speech" flap blew up over theA&E reality star's homophobic rant, I looked at it from a marketing perspective. First of all, I wondered how it has come to pass that a cable channel branding itself the "Arts & Entertainment" channel even has a series like Duck Dynasty. It doesn't seem to go with their brand. I guess "art" wasn't paying the bills and like everyone else, A&E has to keep the lights on.
Then I thought about the way people are trying to "brand" this as a matter of free speech. As Inigo Montoya says to Fezzini--the phrase does not mean what they think it means. When we learn about "free speech" in civics class, the first thing we learn is that "free speech" does not mean you can yell "fire" in a crowded theater. Because that would be dangerous and irresponsible and could get people killed. Those who support the patriarch--and as of this morning, there were more than 100,000 people who'd signed a petition to have him reinstated--argue that A&E is stifling the man's God-given right to express his opinion. And apparently some of those supporters are willing to back up their support with death threats. Because by God, nothing expresses commitment to free speech like a death threat.
This is not about free speech; it's about hate speech. This is not about political correctness, it's about basic human decency. There have always been haters.
There will always be haters.
But that doesn't mean that a company that employs a hater has to give that person a public forum to continue to spread a message of hate.
Look what happened to Paula Deen when she uttered "the n-word" in what she thought was a private, protected legal setting, a word she would never have uttered in a more public way because it's shameful.
And yet, not so long ago, it was accepted.
Do we have to elect a gay president before it's clear that gay-bashing is just as shameful?
Being a hater runs counter to the American brand.
I'm an American.
And I'm tired of yahoos hijacking my brand.
Friday, December 20, 2013
Thursday, December 19, 2013
Nerds Giving Back--Patrick Rothfuss' World Builders charity
I caught an interview with writer Patrick Rothfuss on NerdNighters recently and he was talking about his charity WorldBuilders. I went to the sight and found his blog and a store with all sorts of goodies for sale, from autographed copies of his books (what fantasy lover wouldn't like an autographed copy of The Name of the Wind?) Rothfuss supports Heifer International, one of the best organizations out there for empowering individuals and communities.
Tuesday, December 17, 2013
Best Overheard Comment Ever!
I eavesdrop.
I do.
I'm not just talking about listening in to the phone conversation someone's having while in line at the bank/supermarket/drug store/ movie theater. I mean I will unabashedly and unapologetically listen in on conversations while I'm riding the bus, or eating lunch by myself, or grabbing a quick caffeine fix at Starbucks. I get some great ideas from overheard conversations.
Today while shopping at Trader Joe's I heard a 20-something guy comment to his friend, "I don't like water. It tastes like mouth." I'm not sure how. I'm not sure when. But one of these days I'm going to work that line into a story.
I do.
I'm not just talking about listening in to the phone conversation someone's having while in line at the bank/supermarket/drug store/ movie theater. I mean I will unabashedly and unapologetically listen in on conversations while I'm riding the bus, or eating lunch by myself, or grabbing a quick caffeine fix at Starbucks. I get some great ideas from overheard conversations.
Today while shopping at Trader Joe's I heard a 20-something guy comment to his friend, "I don't like water. It tastes like mouth." I'm not sure how. I'm not sure when. But one of these days I'm going to work that line into a story.
Monday, December 16, 2013
Free fiction--L.A. Nocturne II
I'll be publishing MISBEGOTTEN early in the new year and I'm giving away my collection of short stories, L.A. NOCTURNE II to get in the mood. You can get it here. There are ten stories of urban fiction inside, some of them first published on A Twist of Noir and Eaten Alive. Cover by the talented Joy Sillesen of Indie Author Services.
Sunday, December 15, 2013
Going Beyond Etsy
Yes, it's getting down to the wire on ordering Christmas gifts online, but I just stumbled across a couple of great sites where artists are marketing their wares directly to buyers. I found the sites through Artsy Shark, and this handy listing of more than a hundred places where artists are selling their work worldwide.
Wednesday, December 11, 2013
Who doesn't like some fantasy fiction freebies? Now's your chance to explore new books, meet new uthors and fill your need for read.
Among the participants is friend of the blog Christine Pope, who'll be giving away a copy of Ashes of Roses, her newest book in her "Tales of the Latter Kingdoms" series.
You can join the blog tour here.
And don't forget to sign up for the rafflecopter giveaway. You can win some books and an Amazon or B&N gift card (your choice). Sign up here.
Among the participants is friend of the blog Christine Pope, who'll be giving away a copy of Ashes of Roses, her newest book in her "Tales of the Latter Kingdoms" series.
You can join the blog tour here.
And don't forget to sign up for the rafflecopter giveaway. You can win some books and an Amazon or B&N gift card (your choice). Sign up here.
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