Surprising Shakespeare Brand Name

so it's #ShakespeareWeek and I was Googling around looking for Shakespeare silliness and I discovered that there's a Shakespeare brand of fishing equipment. I know Shakespeare isn't the first name that comes to my mind when I think "fishing" so I went looking for something he might have said about the sport. (Was fishing a sport back then? Or was it just another way to catch dinner?) Turns out there is a famous quote from Hamlet:

“A man may fish with the worm that hath eat of a king, and eat of the fish that hath fed of that worm”