Friday, September 12, 2014
Selling Jaguars with Shakespeare
My favorite ads these days seem to be car commercials. That new one for the Lincoln MKC with Matthew McConaughey and a really big longhorn bull named Cyrus cracks me up. Am I going to buy the car? Alas, no but it's a memorable commercial. I was also a huge fan of Jaguar's "It's Good to Be Bad" commercial that debuted during this year's Super bowl. Now there's a follow-up with everyone's favorite resident of Asgard, Tom Hiddleston, lurking in a garage and waxing Shakespearean as he plans world domination. Hiddleson's performance of Coriolanus (shown earlier this year on one of those filmed plays/prestige movie events things) was ferocious and feral. I was mesmerized. I liked him in The Hollow Crown too, watching him transition from the feckless Prince Hal to Henry V. Yes, this commercial makes me want to plan world domination while driving through London at speed. Preferably with a villain by my side.