Yes, you can relate Shakespeare to any topic or any event if you put your mind to it. I typed "Shakespeare" and "World Cup" into Google and came up with about a bazillion references to a play that was performed at a Canadian fringe festival in 2002. You can download the script, hook up to the play's database, and read interviews with the creators. It's a kick. Shakespeare's World Cup. Here's a link to this year's Shakespeare's World Cup line over at No Sweat Shakespeare.