Judging a book by its cover--Toxic Reality

Sometimes you can just be a little too subtle. I was happy with the cover of my book Toxic Reality, but despite great reviews, it just wasn't selling. Over the weekend, Joy Sillesen at Indie Author Services whipped up a new cover for me and within minutes of it going up on Smashwords and Amazon.com, I'd sold more copies than I had since I first published it. 
Being able to swap out a cover in minutes is one of the reasons I love indie publishing. You can do A/B cover tests. You can goose sales with a new cover. You can play around with multiple covers the way magazines sometimes do. (I remember TV Guide testing covers with Star Trek captain covers--clearly meant to entice collectors.)
I admit it--I'll pick up a book because I'm intrigued by the cover. (But I'll also buy a book that intrigues me even if the cover is awful. And if you were an early reader of Laurell K. Hamilton's Anita Blake novels, you know just the ugly covers I mean.)
I like this new cover. There's nothing subtle about it. But then, the stories aren't subtle either.